Ad
I’ve written before about my love of a good list and my need to feel like I have a plan. I think it helps me to feel like I’m achieving something and I can get easily frustrated when things just aimlessly bob along. Ask my husband about his approach to our house and he’ll tell you how frustrated I get that he never seems to set a start or end date for anything (hence why our living room has been in the process of being painted for over a year now.)
I do like a good notebook to store my lists, and it’s probably the one thing I do buy as a bit of an extravagance… I do like a good quality notebook and I have two on the go at any one time. One as my day-to-day with lists of my blog commitments in and plans for the work I need to prep for the children. My second one is my plan for events that I am hosting at home. I have my plan and ‘script’ noted down in there and it helps me to keep things on track.
Online Planning Tools
The last year I have tried to be more disciplined with my approach to my blog and set myself a plan. It’s certainly helped as my income has increased and my views are more consistent, especially across a range of posts, including some of my historical ones.
Using a social media content calendar has been key to helping me get the right posts out at the right time; so days out posts publicised in the lead up to school holidays, easter crafts in the right time etc.
Online tools like these can work for larger companies working on big campaigns as well as smaller outfits such as me. Having a social media plan is a fantastic way to see where gaps are in your content as well as highlighting things that you might want to share content for. So, for example in the lead up to Mother’s Day you might have some great content and gift ideas to share. By having a plan you can be more consistent in delivering what your audience wants and needs at the right time.
Effort v Results
I’ll admit that when you start to plan social media content it can seem a bit overwhelming and time consuming, but it really is worth the short term effort to get long term results. Understanding your audience helps and delivering content in a regular way means they know when to check-in, and they know that they can rely on you to share timely and relevant content. For regular yearly events such as Christmas, Easter, Summer Holidays one set of scheduling can be replicated year on year, meaning that the following year your social media is pretty much looking after itself!
