Some time ago I reviewed Freedom Mallows and loved them, so I was thrilled when the team recently got in touch to tell me all about their re-branding and to ask me to take a look.
The original branding was based around two rabbits (Freddy and Fiona) and Freedom Mallows were launched as a ‘free from’ product, ie: they are vegan, vegetarian and perfect for anyone that may have an intolerance (such as gluten). If I am honest, the packaging fit the stereotype that I think many have about vegan and vegetarian foods; blandish packaging and rabbits (because apparently we vegetarians only eat ‘rabbit food’).
The product however was superb – really tasty marshmallows so I jumped at the chance to sample another batch of them!
I was very pleasantly surprised when they arrived; they looked like anything you would pick up from the general confectionery section of a supermarket and I adore the new mascot – a Sloth! The illustration is fresh and modern and I would love my own little cuddly Sloth. The team have done a really good job with the new designs.
The packaging is bright and colourful and will appeal I am sure to younger fans. But, it is the taste that matters of course. I always think that vegetarian confectionery can be a bit strange tasting. Gelatine (which is actually really rather grim when you start to read what it is made up of!) is the thing that is absent from vegetarian / vegan products and I haven’t really found any brilliant vegetarian / vegan confectionery yet, although there are some good chocolate substitutes but chewy stuff I have struggled with.
The marshmallows are sold in a regular size as well as a mini size. The mini ones are ideal for baking or dropping into hot chocolate and cost approx £2.50 per 75g bag. They come in vanilla and strawberry flavours. The strawberry ones are brilliant, and I must confess didn’t quite make it to the baking project I had planned… one taste and they soon all got eaten up!
In order to give them a fair test I thought I would trial them on my unsuspecting parents. We had a family day out last Thursday and to mark Hallowe’en I made some spooky marshmallow ghosts using food colouring pens to draw ghost faces on the Freedom marshmallows. We shared them around and my dad, who loves marshmallows really enjoyed them – so much so that I think he probably had more than his fair share! I asked my parents what they thought of the marshmallows and they looked at me a bit bemused… ie: well, they’re marshmallows so they’re obviously really nice! When I told them they were vegan ones they were amazed and would never have guessed that the were missing the usual gelatine ingredient.
The regular size marshmallows are great as a quick sweet treat and the mini ones are perfect for baking with. I made some rocky road bites (which I will share the recipe for later this week) and they were brilliant. The mini ones also melt really well in hot chocolate.
Freedom Mallows are available to buy in a number of places such as Holland & Barrett and Harvey Nichols as well as some smaller independent outlets across the country including some local Manchester ones including Slattery’s and The Eighth Day.
I’m really excited that the team at Freedom Mallows are offering three of my readers a chance to win a bag of the re-branded marshmallows and a Freedom Confectionery cotton shopping bag. In order to be in with a chance of winning then complete the rafflecopter below.